5 Reasons to Use Modern Digital Displays in Your Marketing Efforts

1 - Demonstrate Your Products In-Store

Let’s imagine you pay a minimum-wage worker to demonstrate a product in-store every fifteen minutes. Even with the healthiest motivation, your employee is not going to razzle-dazzle all the way through to the end of the day. Since we are not yet living in a world with robo-android workers, the next best thing is to have a digital sign running with demonstration videos on them. You can use software like Kitcast to schedule content and run demonstrations in sequence.

In the UK, there are several large chain stores that rent out stands (shelving units) to different companies. These companies used to be mail-order companies, but now they sell supposedly ingenious inventions, like onion cutters that don't make you cry and sandwich toasters that make waffles and pastries. They have digital signs that run advertisements and demonstrations for these products, one after the other, with the hopes that the people who pass by will stop, watch and buy.

2 - Run Your Online Ads In Your Store

When you run your online ads, they cost you money. They may not be effective, they may send the wrong message, or they may be plain old bad. Run your ads on your digital signs and see if people start buying. See if they make a difference to your sales of the advertised product, or perhaps other similar products, and perhaps see if the ads start lowering sales. When you then run your ads online, you will have a better idea of how they work, why they work, and perhaps why they work in-store but not online.

3 - Run Market Testing Experiments

There are many directions you can take this idea. Start simply with things like running raincoat ads when it is raining and work your efforts into something more sophisticated. For example, you could arrange your items in your store based on what you show on your digital signs.

Perhaps you have five or six products that do the same thing, such as drill hand tools, but you have six on your shelves from six different brands. You could run digital sign ads for your least expensive drill and see if it makes a difference when people come across your drill display. Then, run ads for your most expensive drills, and see if the expensive drill sells well or if the cheaper versions start doing well.

You may be surprised by the results. In some cases, you can sell people on the idea of a product with the use of a slick advertisement on your digital sign, and even though the person is not `Sold` on the idea of buying your product, they are more likely to buy when they see your display of differently priced products sitting alongside each other.

4 - Keep People `Off` Competitor Websites

It is frustrating having people come into your store, feel up and test out your products, and then go online and buy them from your online competitors for less. You can avoid this to some degree with the use of digital signs. For example, a lot of people go online to do a little more research on the product. You could offer digital signs that tell people more about the products. Some people go online to look for reviews of the product and then end up buying from somebody else. You could run review content on your digital signs so people don't feel the need to go online to look for reviews.

5 - Improve The Customer Experience

This one will take a little creativity on your part, but the premise is pretty simple. You can improve the customer experience with the use of digital signs. For example, take the comedy theaters that put on shows. The digital signs show people where to enter, they direct people to the bathrooms and to the various numbered seating areas. Then, during the interval, they lead people to the bathrooms and the bar. Finally, at the end of the show, the signs lead people to the various car parks and taxi ranks. They remove the need for staff members to lead people in and out and to answer questions. It is all done with digital signs, and that is just one way that digital signs both improve the customer experience and lower staff costs.